Download Data Smart: Using Data Science to Transform Information into by John W. Foreman PDF

By John W. Foreman

Info technology will get thrown round within the press like it's magic. significant outlets are predicting every little thing from while their shoppers are pregnant to after they desire a new pair of Chuck Taylors. It's a courageous new international the place likely meaningless info could be remodeled into necessary perception to force shrewdpermanent company decisions.

But how does one precisely do information technological know-how? should you rent this type of clergymen of the darkish arts, the "data scientist," to extract this gold out of your information? Nope.

Data technology is little greater than utilizing straight-forward steps to procedure uncooked information into actionable perception. And in info shrewdpermanent, writer and knowledge scientist John Foreman will express you ways that's performed in the accepted surroundings of a spreadsheet.

Why a spreadsheet? It's cozy! You get to examine the knowledge each step of ways, development self assurance as you study the methods of the exchange. Plus, spreadsheets are a vendor-neutral position to profit facts technological know-how with no the hype.


But don't allow the Excel sheets idiot you. it is a e-book for these thinking about studying the analytic recommendations, the mathematics and the magic, at the back of significant data.

every one bankruptcy will conceal a special method in a spreadsheet so that you can stick to along:

Mathematical optimization, together with non-linear programming and genetic algorithms
Clustering through k-means, round k-means, and graph modularity
Data mining in graphs, comparable to outlier detection
Supervised AI via logistic regression, ensemble types, and bag-of-words models
Forecasting, seasonal alterations, and prediction durations via monte carlo simulation
Moving from spreadsheets into the R programming language

You get your palms soiled as you're employed along John via every one procedure. yet by no means worry, the themes are conveniently acceptable and the writer laces humor all through. You'll even research what a lifeless squirrel has to do with optimization modeling, that you without doubt are loss of life to know.


"Data shrewdpermanent makes smooth statistic equipment and algorithms comprehensible and straightforward to enforce. Slogging via textbooks and educational papers is not any longer required!"
—Patrick Crosby, founding father of StatHat & first CTO at OkCupid

"When Mr. Foreman interviewed for a role at my corporation, he arrived wearing a 'Kentucky Colonel' form of swimsuit and spoke approximately nonsensical such things as barbeque, lasers, and orange juice pulp. Then, he defined the way to de-mystify and resolve almost about any complicated 'big data' challenge in our corporation with basic spreadsheets. No server clusters, mainframes, or Hadoop-a-ma-jigs. simply Excel. I employed him instantaneous. After interpreting this e-book, you too will the right way to use math and uncomplicated spreadsheet formulation to enhance your corporation or, at the least, tips to trick senior executives into hiring you as their information scientist."
—Ben Chestnut, Founder & CEO of MailChimp

"You desire a John Foreman in your analytics group. but when you can't have John, then interpreting this publication is the subsequent top thing."
—Patrick Lennon, Director of Analytics, The Coca-Cola corporation

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Extra resources for Data Smart: Using Data Science to Transform Information into Insight

Sample text

No, in e-mail marketing (as with many other forms of online engagement, including tweets, Facebook posts, and Pinterest campaigns), a business receives feedback on how their audience is engaging at the individual level through click tracking, online purchases, social sharing, and so on. This data is not noise. It characterizes your audience. But to the uninitiated, it might as well be Greek. Or Esperanto. How do you take a bunch of transactional data from your customers (or audience, users, subscribers, citizens, and so on) and use it to understand them?

Cluster Analysis Part I: Using K-Means to Segment Your Customer Base Figure 2-3: Lines denote the borders of the clusters. Figure 2-4: Cluster assignments given by shaded regions in the Voronoi diagram 33 34 Data Smart Now, as I mentioned in Chapter 1, the word “minimize” is a tip-off that you’ll need optimization modeling to best place the cluster centers. So in this chapter, you’ll be busting out Solver to move the cluster centers around. The way Solver is going to get the centers placed just right is by intelligently and iteratively moving them around, keeping track of many of the good placements it has found and combining them (literally mating them like race horses) to get the best placement.

Everything You Ever Needed to Know about Spreadsheets but Were Too Afraid to Ask Figure 1-25: Adding an integer constraint Press OK. In Excel 2010, 2011, and 2013, make sure the solving method is set to Simplex LP. Simplex LP is appropriate for this problem, because this problem is linear (the “L” in LP stands for linear as you’ll see in Chapter 4). ). If we had non-linear calculations in the model (perhaps a square root of a decision, a logarithm, or an exponential function), then we could use one of the other algorithms Excel provides in Solver.

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