By Jean-Fabrice Lebraty, Katia Lobre-Lebraty
Crowdsourcing is a comparatively contemporary phenomenon that in basic terms seemed in 2006, however it keeps to develop and diversify (crowdfunding, crowdcontrol, etc.). This booklet goals to check this idea and exhibit the way it ends up in the production of worth and new enterprise opportunities.
Chapter 1 relies on 4 examples: the online-banking zone, an informative tv channel, the postal area and the better schooling region. It exhibits that during the present context, for a corporation dealing with demanding situations, the group is still an untapped source. the subsequent bankruptcy provides crowdsourcing as a brand new type of externalization and gives definitions of crowdsourcing. In bankruptcy three, the authors try and clarify how an organization can create worth through a crowdsourcing operation. to do that, authors use a version linking varieties of worth, forms of crowd, and the capacity wherein those crowds are accessed.
Chapter four examines intimately quite a few kinds that crowdsourcing may possibly take, via proposing and discussing ten kinds of crowdsourcing operation. In bankruptcy five, the authors think and discover the ways that the darkish aspect of crowdsourcing can be manifested and bankruptcy 6 deals a few perception into the way forward for crowdsourcing.
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Extra info for Crowdsourcing: One Step Beyond
This new representation can lead to changes in work practices. For example, it may incite actors to free themselves from hierarchical sequences and to prioritize direct contact between actors. com/2013/3/7/4075822/facebook-wants-to-be-the-socialnetwork-of-record. 22 Crowdsourcing opportunity for actors to redefine their areas of uncertainty and to start the social game of the organization over from scratch [CRO 77]. Beyond this, the sharing of new information about the organization of work can lead to the consideration of new elements of distinction and comparison between actors.
The concept of externalization Externalization has become a major method of governing the activities of an organization. It is an agreement that stipulates that an organization will have part of the activities for which it is responsible carried out by another organization. A contract formalizes the details of transfer of the activity. Arnold [ARN 00] proposes a model based on four components characterizing an externalization: – The organization making the strategic decision to externalize. – The activities to be externalized.
2. Understanding the crowd The desire to understand and identify a crowd is often expressed by crowdsourcing actors. Yet it contains a paradox within itself. In fact, it is the diversity and independence of the members of a crowd that leads to the addition of value in a crowdsourcing operation. If one wishes to know the individual members, it is with the intention of selecting them in order to improve the performance of the crowdsourcing operation. This is a deceptively attractive idea to benefit from the richness of the crowd, and it is what we observe when we note that crowdsourcing is on average more successful than controlled methods (consumer panels, representative samples for a survey, or even groups of experts).