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By Mohammed N. Dewan, Baolin Wu, Yun Yang (auth.), Matohisa Funabashi, Adam Grzech (eds.)

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Providing network power. Cisco's Supply Chain Management is one of the worlds most advanced. It enables Cisco to tightly co-ordinate the production, supply and assembly of equipment. To assure the quality and delivery times of the produced goods, Cisco has access to the Enterprise Resource Planning systems of all its partners. This high level of transparency and control enables Cisco to deliver high-quality, build-to-order equipment right on time. These resources should be used to perform the value activity providing equipment.

VA3:Governance selection in value webs 29 Providing online services. Finally, with Cisco Connection Online (CCO), Cisco offers millions of web pages to resellers and customers, providing product information, support and updates. Because Cisco Systems already possesses the resources for the above activities, these activities are considered for hierarchical governance. Figure 4. Governance spectrum for Cisco. In sum, following the steps in Sec. 3 , we decide on the assignment of value activities to performing actors (see Fig.

One of the first definitions of a business model in e-Business is given by Tirnrners (1998, 1999). According to him, 'a business model is defined as the organization (or 'architecture') of product, service and information flows, and the sources of revenues and benefits for supplier and customer'. It becomes obvious that the revenue model that Tirnrners calls 'sources of revenue' is an integral part of a business model. Buchholz (2001) defines a business model as a 'brace of four constitutive components', where the revenue model is one of them.

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