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By Elizabeth A. Sutton

In Capitalism and Cartography within the Dutch Golden Age, Elizabeth A. Sutton explores the attention-grabbing yet formerly overlooked historical past of company cartography throughout the Dutch Golden Age, from ca. 1600 to 1650. She examines how maps have been used as propaganda instruments for the Dutch West India corporation to be able to inspire the commodification of land and an total capitalist agenda.

construction her exploration round the principal determine of Claes Jansz Vischer, an Amsterdam-based writer heavily tied to the Dutch West India corporation, Sutton indicates how revealed maps of Dutch Atlantic territories helped rationalize the Dutch Republic’s international growth. Maps of land reclamation initiatives within the Netherlands, in addition to the Dutch territories of latest Netherland (now big apple) and New Holland (Dutch Brazil), display how print media have been used either to extend funding and to undertaking a typical narrative of nationwide team spirit. Maps of this period confirmed these limitations, commodities, and topographical information that publishers and the Dutch West India corporation retailers and governing Dutch elite deemed major to their time table. within the approach, Sutton argues, they perpetuated and promoted glossy country capitalism.

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Theorists critical of the system maintain that industrial capitalism is unsustainable precisely because it relies on ever- increasing consumption and that it generates in- Capitalism and Cartography in Amsterdam / 49 security because it is prone to the perceived “crisis” of low growth. 16 In the profile from 1611, he associated the city with commerce organized by the institutions of his civic community, and focused on national industry and international trade. 17 In sixteen sheets, the scene was meant for display.

He must have been stimulated by the constant back and forth of pictorial ideas, and spurred to innovate by the competition and dynamic politics. 36 As we saw in the example of ’s Hertogenbosch, Visscher obtained many map plates from the liquidation of other publishers’ inventory and probably by renting plates for prints already on the market. Using these plates to respond quickly to events, he updated and augmented them to present new information as he learned it. Throughout his career, he also had access to government sources of military and other current events, initially from Company cartographer Hessel Gerritszoon.

Display also propagated new schemes for profit- making enterprises. Economic expansion necessarily had a spatial dimension and profitable schemes included land reclamation, overseas trade, and plantation- based colonies. At the same time, the rationalist, modern capitalist mode of production emphasized efficiency (speed and quantity of production) and required machines for industrial processing and labor sources that were often exploitative, especially in the colonies. Capitalism was legitimated, reinforced, and consolidated in institutions of commerce such as overseas trading companies, the Bourse and bank, and the local and federal governments that divested power to those institutions.

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