Download Buyways: Billboards, Automobiles, and the American Landscape by Catherine Gudis PDF

By Catherine Gudis

First released in 2004. Routledge is an imprint of Taylor & Francis, an informa corporation.

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Additional resources for Buyways: Billboards, Automobiles, and the American Landscape (Cultural Spaces)

Sample text

It is not original, it is not beautiful, and it certainly is not artistic,” one wrote. ” Still, few denied that the effect of the poster craze was beneficial to the billposting industry. Collectors, exhibits, and newspaper commentaries “directed public attention to the advertising value of the bill boards so forcibly and effectively, that they . . ”62 The American poster craze of the 1890s coincided with the rise of vocal opposition to billboard advertising as an immoral and corrupting influence, far from an artistic expression worthy of collection.

Other towns spring up along the way. Little by little the countryside becomes to many motorists merely the territory to be covered in hurrying from one city or town to another. ”3 This image of “Prosperity Avenue” beckoned outdoor advertisers as well as real estate developers, automobile manufacturers, and petroleum distributors. All profited by turning open countryside into commercial byways and business streets. Growing municipalities offered little resistance since these, too, sought to boost local commerce by satisfying an automobile public.

J. Gude Company, which had contracted with Adams’ Tutti Frutti Chewing Gum, might be contacting them to get a break in the posting price. Likewise, when BEFORE THE CAR Sam W. 47 Initially, nonmembers might have had a competitive advantage in this game, but they lacked the clout that the association had rapidly gained through its publicity and oversight of the industry. The Billposters’ Association assured advertisers that their members were the only ones able to provide reliable and certifiable billposting services.

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